Athletes Who Have Moved into the Distillery Business
Athletes have long been celebrated for their skills on the field, court, or track, but an increasing number are now making their mark in the distillery business. Here are ten standout athletes who have successfully entered the world of spirits:
David Beckham – Haig Club Whisky
Arguably one of the most recognisable athlete-distilling ventures, the former England captain partnered with Diageo in 2014 to launch Haig Club, a stylish single-grain Scotch whisky. Beckham’s global appeal has been instrumental in promoting this modern whisky brand.
2. Brian O'Driscoll – Glendalough Distillery
Although you won’t find him playing in today’s rugby match, Ireland rugby legend Brian O'Driscoll invested in Glendalough Distillery in 2014, coinciding with its launch of single malt Irish whiskey. O'Driscoll’s involvement elevated the brand’s visibility significantly.
3. Jenson Button – Coachbuilt Whisky
The Formula One world champion entered the whisky scene with Coachbuilt Whisky in 2022, curating blends that highlight the distinct character of Scotland’s whisky-producing regions.
4. Michael Jordan – Cincoro Tequila
Although better known for his venture into trainers, basketball icon Michael Jordan co-founded Cincoro Tequila in 2019 alongside other NBA team owners, crafting a premium tequila that's become synonymous with luxury and exclusivity.
5. Andrés Iniesta – Bodega Iniesta
Spanish football legend Andrés Iniesta runs Bodega Iniesta, a respected winery based in his hometown of Fuentealbilla. Iniesta’s wines celebrate his heritage and the region’s rich viticulture.
6. Andy Roddick & Peyton Manning – Sweetens Cove Bourbon
Former tennis world number one Andy Roddick joined forces with NFL legend Peyton Manning to launch Sweetens Cove Bourbon, a Tennessee whiskey that quickly gained a reputation for its exceptional quality.
7. Duhan van der Merwe and Pierre Schoeman – Hirundine Whisky
Scottish rugby internationals van der Merwe and Schoeman co-founded Hirundine Whisky under their company, Against the Grain. The Speyside single malt brand highlights their personal journey from South Africa to Scotland.
8. Conor McGregor – Proper No. Twelve Irish Whiskey
Irish MMA star launched Proper No. Twelve Irish Whiskey in 2018. The whiskey achieved rapid success globally due to McGregor's energetic promotion, but was later dropped by the brand following controversies.
9. Christian Fuchs – NoFuchsGiven Spirits
Austrian footballer and Premier League champion Christian Fuchs established NoFuchsGiven Spirits in the UK. His portfolio includes vodka, gin, and rum, alongside a clothing line.
10. LeBron James – Lobos 1707 Tequila & Mezcal
Basketball superstar LeBron James invested in Lobos 1707, a tequila and mezcal brand launched in 2020. His involvement helped quickly establish Lobos as a premium spirit enjoyed by connoisseurs and fans alike.