Uche Rum proudly announced its official launch into the spirits market in May 2022, with a Coconut flavoured premium rum. Internationally acclaimed, Uche Rum earned six awards in its debut year, including recognition from the prestigious World Rum Awards for its exceptionally elegant bottle design, marking a significant departure from the usual association between rum and short, stumpy bottles. Challenging the colonial images of treasure maps, pirates and plantations usually associated with the spirit, they have reimagined how they feel rum should be defined.

Labelled ‘a game changer’ by Metro.co.uk in an article titled ‘Best rum to drink this summer’ Uche Rum is perfect for those sun-drenched summer occasions. Its flawless smoothness beckons for sipping neat, over ice, or mixed into refreshing cocktails—as highlighted recently on Channel 4's 'The Sunday Brunch' show.

With their distinct vision and uncompromised commitment to quality, Uche Rum is poised to revolutionise the premium rum experience and leave a lasting legacy in the spirit industry.

Their summer agenda is packed with events, featuring opportunities to sample and purchase their products, including showcases at BBC Good Food Show, Foodies Festival London and Rumfest. Stay tuned to their Instagram page, @uche.rum for the latest updates on locations and dates. Uche Rum is also available for purchase at select retailers and online, including Amazon.

Why not try The Rum Ambassadors Uche Rum based cocktail for yourself. As seen on Channel 4’s Sunday Brunch

You’ll need:

• 50ml Uche Coconut Rum

• Sparkling Coconut Water

• 15ml Lychee Infused Syrup

• 10ml Supasawa Lime

Add Uche Coconut Rum, lychee syrup and Supasawa lime to a tall glass and stir until syrup has diluted. Add ice, then top-up with sparkling coconut water. Gently stir then garnish with lychees and lime zest from a peel.