Did you see this Coo in Edinburgh last week? Did you wonder what it was for? Do you recognise the campaign? Do you know Chick-fil-A?
Last week, the much loved US brand Chick-fil-A, set up a pop-up in Akva, Fountainbridge for one day only and treated my families to some great chicken sandwiches.
Chick-fil-A have over 2,300 restaurants in 47 States in America. They opened their first restaurant in 1946 and family is at the heart of their business. Since 1973, Chick-fil-A has given more than $35 million in college scholarships to Chick-fil-A restaurant team members wishing to pursue higher education and they are closed every Sunday so that their employees can spend time with friends and family.
In 1995, a renegade cow, paintbrush in mouth, painted the three words “EAT MOR CHIKIN” on a Texas billboard. From that day forward, the burger-eating landscape was forever changed. These fearless cows, acting in enlightened self-interest, realized that when people eat chicken, they don’t eat beef. Today, the cows’ herds have increased and their message reaches millions – through television, radio, online, and on the occasional water tower. You can follow the cows on Twitter : www.twitter.com/eatmorchikin
Chick-fil-A has a signature dish, the Chick-fil-A Chicken Sandwich and Waffle Fries. Have you visited Chick-fil-A in the US? Have you tucked into their famous chicken? They will cook your chicken your way – grilled or breaded and they cater for gluten freebies switching up the buns and grilling the chicken.
For over 50 years this family-owned business has grown beyond its roots in Atlanta, Georgia into a company with over 120,000 employees in its restaurants across North America. International expansion is a possibility and we could see it set up home in Edinburgh in the near future.