Scottish craft brewer, Innis & Gunn, has launched a new unified brand identity across its core range of packaging.
The introduction of the new Innis & Gunn packaging marks a return to its roots in barrel-ageing, with 100% bourbon barrel-aged Original beer leading the re-launch.
A pioneer of barrel-ageing, the craft brewer has over a decade of experience using two different methods of achieving the incredible flavour that a barrel can impart to the beer. The traditional beer into barrel method which is used for the brewer’s popular small-batch limited edition range, and the unique Innis & Gunn ‘barrel into beer’ method developed for its core range by Founder and Master Brewer Dougal Gunn Sharp.
The brewer’s innovative ‘barrel into beer’ technique turns the traditional method on its head to barrel-age more beer at a greater consistency, without losing any of the flavour. The return to barrel-ageing on the core range has been the culmination of years of research to establish the technology and supplier partnerships. This technique has been created to break the barrels down into pieces, which are then toasted to develop a spectrum of aroma and flavour elements.
The versatility of the ‘barrel into beer’ technique is also showcased in the new barrel-aged rum beer in the core-range, which has been aged using 100% Jamaican rum barrel pieces. Taking inspiration from the Caribbean home of the rum barrels, Innis & Gunn has launched the new rum barrel-aged beer with the name Blood Red Sky, replacing the previous Rum Finish in the line-up.
The core-range line-up unveiled today consists of five beers: Original, Blood Red Sky, Innis & Gunn Lager, Gunnpowder IPA, and Session IPA.
The new look for Innis & Gunn in store and in bar is designed to share our story and craft credentials with consumers, reflecting our unique position at the centre of craft brewing tradition and innovation.”
The new packaging design takes its cues from the success of Innis & Gunn Lager, which when launched in 2015 first introduced the distinctive swirl design to the Innis & Gunn brand. Having proved a huge hit with consumers the brewer developed the design to give a contemporary and consistent identity across its core range whilst communicating the distinctive styles and characteristics of each individual beer.
Innis & Gunn’s new packaging has a nationwide roll out in the UK from mid-October, followed by the craft brewer’s international markets from early 2018. The re-design will go across all bottle, can and draught formats as well as new glassware and point of sale, giving the brand greater visibility and standout on shelf and in bar.
The new packaging launch follows a transformational 18 months for Innis & Gunn which has seen significant growth in the business, including the recent announcement that the world’s leading consumer goods private equity firm, L Catterton, has invested in the business, fuelling the Edinburgh based company’s ambitious growth opportunities in the UK and internationally.
Innis & Gunn is available across the UK and can be ordered online at www.innisandgunn.com.